Who We Are
Fahrenheit Marketing–Dentistry is a marketing agency specializing in marketing and advertising for dentists and dental clinics. A subsidiary of Fahrenheit Marketing, also based in Austin, TX, FMDentistry caters exclusively to clients in the dental industry. Born out of the growing need for specialized services for its dental clients, FMDentistry has since created a winning recipe for success that continues to grow and evolve with its main channel of advertising: The Internet.
FMDentistry is not a massive agency, outputting cookie-cutter solutions and template-based websites that do not add value to your practice. We have been labeled a “boutique” agency, though we like to think of ourselves as a service-oriented agency that produces results and keeps the relationship between agency and dental practices real. This is our model and edge over the others.
Online Advertising with “INSIGHT”.
FMDentistry is an agency that creates online strategies based on data. Internet advertising provides us with the ability to collect an enormous amount of information through electronic tracking and based on such information, we are able to determine the best way to spend our time and efforts, not to mention your advertising dollars.
The “User Experience” matters.
Creating visibility for your practice is only a portion of a successful campaign. While many “online advertising agencies” will put your website URL on page one, few, if any, will put the time and effort into tracking what happens next. The true value of our service lies in the fact that we do not only create visibility: we generate business. Once a potential client lands on your website, we monitor their patterns of behavior. Things we are particularly interested in are things like which pages are visitors spending most of their time in, which links are they more likely to click on, which pages are visitors more likely to leave from, what content seems to hold their attention the longest and where they are coming from. There are several other “drill down” exercises we undertake on a daily bases to identify these patterns but this gives you a good idea of what is involved in a successful campaign.
If we cannot track it, we would rather not do it.
Maximizing ROI (Return On Investment) is paramount for the success of the relationship between FMDentistry and its clients. It is in our best interest that our clients get all they possibly can for the money they invest in marketing. This is one of the main reasons we strongly encourage our clients to “stick with the plan” . There are countless advertising venues available to anyone who disposes of advertising dollars. The problem, however, lies in the fact that many of these venues have been proven ineffective in lead generation. Good examples in this category would be radio, TV, and many printed media outlets. We go into further detail on dental advertising venues here.
Your Business Is Local. We Focus On Your Community.
Dentistry is a service that consumers seek on a local basis. Creating a campaign that does not FOCUS on your local community of prospects is quite frankly a waste of your money. A well devised campaign qualifies traffic. In other words, not all traffic is good.